George Susini keeping up with Internet technology so you don’t have to

Content is one of the most valuable things you can focus on during development of your website. Consider each page of your website an opportunity to capture or lose your audience. If a web page has paragraph after paragraph of text, many visitors won’t bother to begin reading. There are various other things to be leery of when writing for the web.

Entice with Communicative Headings
Conclude Before You Expand
Create Effective Lists
Write Clearly and Succinctly
Create Content Relative to Your Audience
Specify Links with Style and Language
Proofread – Forward and Backward
Conclude with Action

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Blogs can be used a multitude of ways for a small business. You can use a blog to create a community, offer suggestions or create reviews of products. Recently, I have had great success in creating a blog external to a customers site offering product reviews.

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Expand your market. If you want to trade internationally, or even nationally, and your customers have access to the internet, the Web may be the most cost-effective way to do it.

This is just 1 of the ten ways to benefit from a professionally designed website

Read the other 9 from George Susini

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